There is no incentive for the people to submit their web sites to the web directories, unless it is a SEO friendly (sef) web directory. Why is that so?
Really? How one can make a SEO friendly directory? What are the criteria of SEO friendliness? That many questions arise when someone mentions SEO
friendliness. That article has itself as a goal to answer these questions in order to provide a comprehensive guide for the directory businessmen.
The definition of SEO friendly web directory
What does the SEO friendly directory mean? "SEO Friendly" means: the pages of a directory where listed links appear are spiderable. These pages can be scanned by the search engine robots and that is why the links on them can be cached and assigned a page rank.
SEO friendly directories are helpful
Why SEO friendliness is the only incentive for people to submit their websites to a directory? It is so because sef directories are useful in promoting the websites and non sef directories do not bring any value at all. SEO friendly web directory improves the PR of the websites listed and that is exactly what all people want. A directory that meets the needs of the clients has a chance to be appreciated by them thus to get the submissions of high quality websites and also to charge for the listing. These facts made every good webmaster think about creating sef directories.
The criteria of SEO friendly web directory
The definition gives a worthy notion though in order to create a sef directory one needs to know the specific information. What are the criteria of the SEO friendly web directory? According to the experienced web masters there is a number of don'ts and dos that make up such a directory. These are the criteria:
Sef directories never put their listing in the form of redirects. That is the first item of the Don'ts list that needs to be mentioned because it is very important. Redirects are not counted as a backlinks and that is why do not assign any PR to the listed links. In that case they are worthless for the people. If it is so bad why webmasters do so? Redirects are used primarily for two reasons. First is they enable to count the statistics of the link, e.g. the number of clicks and another is that the owners of the directory want to prevent their page's PR be donated to other links. It is kind of dishonest policy in respect to their submitters. How to determine the redirect? Never use redirects, use only direct links.
Next item that should never be on the sef directory is Nofollow, noindex tags. They are used for the same reason as redirects - to preserve the PR of a directory. These tags prevent robots from spidering the pages and that breaks the main rule of SEO friendliness - the spiderable pages. But nowadays it has become pretty easy to check if a directory uses these tags for its links. It can be done with the help of Fire fox and Mozilla toolbar. That is why never use these tags for the listed links unless you want to lose your reputation. Another bug is when a directory has too many links on one page. The Page Rank is being distributed among all of the links listed and the value assigned to each link is reduced to naught. That is why the optimum number of the links on one page is about 30 maximum. If you adhere to that policy your clients will appreciate it.
What all sef directories know is that if the link is put very far from the home page of a directory, then the chances that it will be indexed are minimal. That is why people can give up submitting to that directory as soon as they realize that their links are buried too deep.
Now let us see what a directory should have in order to be considered as a SEO friendly directory.
First thing that should be mentioned is mod rewrite. Mod rewrite makes a dynamic link to be rewritten in a static form and therefore makes the link spiderable. The same purpose has the site map. Map is believed to help the users as well as the search machine robots easily navigate the web site and thus find the information quickly. That improves the chances that the link listed will be found and indexed.
There is a strong recommendation to put links with a meaningful anchor text. What does that mean? It means that instead of using "Click here" or "Read more" insert keywords of the web site, e.g. "More about Web Directory Script". In that kind of anchor text you can incorporate direct link, e.g. "More about Web Directory Script". That is going to be the best SEO friendly linking.
This is all criteria that should be taken into account creating a premium sef directory. That is very important because sef guarantees that your web directory will win the reputation and consequently many other privileges and perspectives. That is the summary of all dos and don'ts.
SEO friendly directory does not:
- Use Redirects
- Use no index, no follow tags
- Have too many links on one page
- Prevent directory pages with robots.txt
- Put listings too deep for a single category
- Make the links look readable as static links
- Use plain HTML < a href > links
- Put links with meaningful anchor text
- Use Mod rewrite
- Use sitemap
As a matter of fact it can be very tedious to check all the listed criteria, to tune them in your policy and to make them work. But there is a very good solution to achieve the sef - you can use a SEO friendly Web Directory Script. We can offer you our eSyndiCat directory script that has already set all the sef criteria as a default setting. They are mod rewrite, facility to include more information about the link, its statistics, good anchor text and many other sef features. All the URLs in eSyndiCat Web Directory Script are search engine friendly. They do not have variables and indexed well by all main search engines. eSyndiCat web directory script uses mod_rewrite module for URL transformations. Our programmers include new technologies of sef. They are brand new and very effective. You can also think up of your own ways to provide the clients with some special SEO value and that will ensure you a reputation and popularity.
So, by now, that is the fullest list of all sef techniques. We hope that the criteria, the examples and definitions will be a good guide for you in sef. We wish you to be number one for your clients and to appear in the first lines of the SEO friendly web directory lists.